How important are repeat customers? 61% of small to medium size businesses say that more than half of their revenue comes from repeat customers, according to a BIA/Kelsey and Manta joint report. Repeat customers also spend 67% more than a new customer according to the same report. We all want our customers to be happy…
Let’s face it, offering free WiFi for your customers isn’t really an option anymore for many stores and restaurants – it’s a requirement. Customers have come to expect WiFi in almost any retail or service industry business they step in to. This isn’t a bad thing! Your business is probably already wired for internet. It…
Negative Feedback – It’s Going to Happen Eventually How do we respond when we hear feedback from an unhappy customer? Can anything good come from the interaction? Do we simply try to appease and get away? Do we defend ourselves or our products? Is there a better way to respond than another? Our partners…
If you’re running a small business, you probably have little time to focus on marketing. You’re too busy making the best products and offering the best services that you can! But there’s hope: the good people over at Engenius put together a content-heavy article to help you focus your efforts to create the most efficient…